Central Pop-up Limited was founded in 2015 in Hong Kong, one of the world's largest fashion industry hubs. The founders, industry veterans with over 20 years of experience working with leading global brands, saw an opportunity to create a company that combined high product quality, affordable prices, and flexibility in meeting various market needs.

Francois, the company director, decided to establish a company that worked directly with manufacturers, avoiding intermediaries and ensuring the best conditions for their clients. He rented a small office in the World Trust Tower on Stanley Street and began actively seeking partnerships with manufacturers and retailers. His experience and connections in the industry quickly allowed them to establish operations and attract their first clients.

Initially, the company specialized in wholesale deliveries of fashion apparel for local boutiques and small shops. However, due to the high quality of the products and competitive prices, the demand for their services quickly grew. Within two years of its founding, the company began exporting its products to the USA, Europe, and Asia.

In 2018, Central Pop-up Limited expanded its range to include children's clothing and accessories. This decision proved to be very successful, as it allowed the company to attract new clients and strengthen its market position. In the same year, the company opened its first showroom in Hong Kong, where clients could view products and sign contracts on the spot.

Today, Central Pop-up Limited is one of the leading wholesale companies in the fashion industry, supplying products to over 30 countries worldwide. The company employs more than 200 people, with offices and showrooms located in Hong Kong, London, New York, and Milan.

The company actively uses modern technologies to optimize its business processes. They have implemented a supply chain management system that allows tracking all stages of production and product delivery. This has reduced delivery times and increased the transparency of business processes.

Hong Kong as a fashion industry hub: Hong Kong is indeed one of the key centers of the global fashion industry, making it an ideal location for founding a company involved in wholesale apparel supply.

Direct supplies from manufacturers: This strategy has been used by many successful companies, such as Zara, to reduce costs and increase efficiency.

Use of modern technologies: The implementation of modern supply chain management systems and other technological solutions is a key success factor for many companies in the fashion industry, such as Nike and H&M.